We've recently introduced a new Campaigns section into ShiftMail.
Campaigns are a powerful tool to send regular, personalised emails to your subscribers.
When creating a campaign you can use an existing mailer or a URL for the email content. You can then define some simple rules to determine when your subscribers will receive them.
These are the sorts of things you can do:
Providing you have a detailed database you can be very specific with your criteria e.g.
A credit is deducted for each email that goes out. You will be notified if/when you run out of credits.
To get started just click on the campaigns section within ShiftMail.
Many email programs such as Outlook and Gmail strip out style tags and refuse to load external stylesheets.
i.e this will not work:
<p class="red">red text</p>
This means that for the best chance of you email being displayed correctly you need to use inline CSS. e.g <p style="color:red">red text</p>
This is not how designers are used to working and takes a lot longer to go through every tag and apply the correct style.
The solution? We've now added a new option to automatically convert CSS to inline. Once this option is enabled any time you save your email all CSS including external stylesheets will automatically be converted to inline CSS. So you get all the compatability benefits without any of the hassle of creating it!
To use this feature, go to preferences and enable the option "Convert CSS to inline"
If all goes well we will default this feature to On.
Allow your website visitors to subscribe to your newsletters with the new ShiftMail Subscription Gadget.
We've now made it easier to embed and customise. To start using:
We've developed some new optional extras for the ShiftCreate CMS system.
Export your users straight into ShiftMail where you can then send them a mailing.
Coupled with the new search facility this can be a powerful tool.
Quickly find what you are after with keyword and advanced search options.
You may need to import a list of products from a spreadsheet. Or export customers for a mal-merge. Both can be achieved with the new import/ export options.
You can view a short screencast highlighting some of these features.
A lot of ShiftMail users tend to create separate lists to send emails from the same sender. This is no longer necessary thanks to our new labels feature.
For example you might want to label a contact as a 'Hot lead' or something else.
You can apply labels to your customers individually or en masse. You can also apply a label when importing subscribers..
You can then send a targeted mailing to just those subscribers that you hsve labeled..